Find what you're truly capable of — then measure, improve, and turn it into value that benefits everyone involved
MISSION
To help our clients discover and grow their unique strengths by applying rigorous, science-based tools creating win-win value that makes the whole system healthier: their people, their business, and the world around them.
VISION
A world that constantly renews itself through data-driven decisions, where every person, team, and organization keeps getting better at thriving, adapting, and succeeding over the long term.
VALUES
Potential – We focus on what's possible, not just on solving problems.
Reciprocity – We seek outcomes that work well for all sides — people, planet, and profit. Our social LCA and stakeholder engagement ensure no one is left behind.
Uniqueness – We respect what makes each client and situation different.
Connection – We know everything is linked — from global supply chains to local communities. Our system-wide assessments (nestedness) reveal how actions ripple across the whole.
Growth – We build the ability to keep improving and evolving.
Our Team
Laura Ariadna Velázquez Rodríguez
Senior Public Administration & Budget Consultant
Economist with a Master's degree in Public Management and over 13 years of experience in Mexico's Federal Public Administration, with a track record in planning, budgeting, performance monitoring, and program-budget alignment. Proven managerial experience at SEDATU and specialized experience at SHCP, coordinating institutional processes, monitoring budget programs and indicators, ensuring accountability, and generating strategic information for decision-making.
Katiana Malagón Esquivel
Economist & Project Consultant
An Economist from the National Autonomous University of Mexico, she brings expertise in Planning, Design, Monitoring, and Evaluation of Federal Programs. She has worked in the Innovation Directorate of the National Council of Science and Technology, where she was involved in the development of the Design Document for the Innovation Stimulus Program.
Alejandra Enciso Gijón
Internationalist & Consultant
As an Internationalist and Master's candidate in International Cooperation, she has served as an independent consultant on innovation projects across various sectors. Her expertise includes providing guidance and training to universities, local governments, industrial chambers, and international organizations in project design, implementation, and proposal preparation for federal programs.
Lucía Balmori
Associate Architect & Building Engineer
Master's degree in Strategic and Human-Centred Design at IE Business School, Spain, and The Hamlyn Center, United Kingdom. Lucía has worked on the development of international projects in the urban, real estate and service design fields; with a focus on sustainability, regenerative development, socio-economic impact and user experience.
Xavier Alejandro Manrique
CTO & Founder
An economist by the National Autonomous University of Mexico. Xavier has a wide experience in hardware analysis and operative software, programming languages, and management of databases at the corporate level.
Rafael Godoy Mireles
Accountant & Program Evaluator
With a degree in Accounting from La Salle University, A.C., he brings extensive experience in conducting diagnoses, monitoring studies, and evaluations of programs or social actions. He has been actively involved in the control and registration of MIR indicators within the Federal Public Administration.
Ricardo Zaragoza
CEO & Founder
An economist by UNAM with a Master's degree in Environmental Management from Duke University, United States. Ricardo possesses a solid professional trajectory in research, sustainability, Life Cycle Assessment (LCA), economics, public policies, evaluation, energy, renewable energy, regenerative development, and data science.